{"id":4572,"date":"2026-07-29T14:51:18","date_gmt":"2026-07-29T14:51:18","guid":{"rendered":"https:\/\/blogs.imperial.ac.uk\/ighi\/?p=4572"},"modified":"2026-07-29T14:51:18","modified_gmt":"2026-07-29T14:51:18","slug":"making-a-complex-intervention-feel-simple-tailored-text-messages-to-help-people-take-their-statins","status":"publish","type":"post","link":"https:\/\/blogs.imperial.ac.uk\/ighi\/2026\/07\/29\/making-a-complex-intervention-feel-simple-tailored-text-messages-to-help-people-take-their-statins\/","title":{"rendered":"Making a complex intervention feel simple: tailored text messages to help people take their statins"},"content":{"rendered":"","protected":true},"excerpt":{"rendered":"","protected":true},"author":1968,"featured_media":4573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11640],"tags":[223539,301370,80501,301429],"class_list":["post-4572","post","type-post","status-publish","format-standard","post-password-required","hentry","category-design","tag-cardiovascular-diseases","tag-digital-health","tag-patient-safety","tag-statins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making a complex intervention feel simple: tailored text messages to help people take their statins - Institute of Global Health Innovation<\/title>\n<meta name=\"description\" content=\"Why do people stop taking statins? Explore how patient-centred SMS messages are helping improve adherence and support heart health.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imperial.ac.uk\/ighi\/2026\/07\/29\/making-a-complex-intervention-feel-simple-tailored-text-messages-to-help-people-take-their-statins\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making a complex intervention feel simple: tailored text messages to help people take their statins - Institute of Global Health Innovation\" \/>\n<meta property=\"og:description\" content=\"Why do people stop taking statins? 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