Mobile trends from Microsoft

I promised in my previous post to write a short summary about mobile trends from our guest speaker lecture and here it is! Just to remind, the speaker was Dr. Alexandros Papaspyridis, Windows Phone Partner Lead, Microsoft Central & Eastern Europe.

So, in 2011 smartphones outsold PCs for the first time (700M smartphones in 2012). Smartphone became leading consumer device. The main reason is way of using electronic gadgets. Laptop we usually use at work or at our desks; tablet is couch companion for content consumption, mainly entertainment. Meanwhile smartphone is always with you and it’s so-called on-the-go consumption (waiting in line/bus, eating, shopping, travelling, socializing).

Innovations coming: clouding (already provided by Apple and Google), which enable cross-device experiences, augmented reality connecting to GPS, high speed networks (LTE on the way), physical-digital integration, NFC & Mobile payments and connecting to the car.

Sounds great, isn’t it? Maybe one day we could do almost everything just with help of our smartphone.


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