{"id":237,"date":"2018-02-02T13:46:55","date_gmt":"2018-02-02T13:46:55","guid":{"rendered":"https:\/\/blogs.imperial.ac.uk\/ppi-in-research\/?p=237"},"modified":"2023-03-06T12:58:52","modified_gmt":"2023-03-06T12:58:52","slug":"involving-the-public-in-tb-awareness","status":"publish","type":"post","link":"https:\/\/blogs.imperial.ac.uk\/perc\/2018\/02\/02\/involving-the-public-in-tb-awareness\/","title":{"rendered":"Case study #6: Evaluating a TB awareness animation"},"content":{"rendered":"
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In conversation with: Alice Halliday, Research Associate<\/span><\/a><\/strong>
\n<\/strong>Working within: HPRU in Respiratory Infections<\/span><\/a><\/strong><\/p>\n

\"Photo
Alice and colleagues from the TB Research Centre and HPRU in Respiratory Infections at the Imperial Festival, May 2017 (from left to right: Ishita Marwah, Luis Berrocal-Almanza, Alice Halliday, Aime Boakye, Mica Tolosa-Wright).<\/figcaption><\/figure>\n
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What did you do?<\/strong><\/span><\/h3>\n

We secured a \u00a31,000 grant from the British Society for Immunology<\/a> to develop an animated film about latent tuberculosis (TB) infection, which was matched by funding from the NIHR Health Protection Research Unit (HPRU) in Respiratory Infections<\/a>.\u00a0So together with my colleagues, Mica Tolosa-Wright and Ishita Marwah, we developed the script and initial version of the film over a period of about 3 months (Feb\u2013April 2017).<\/p>\n

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The majority of new TB cases in the UK are a result of reactivation from latent infection, so the main aim of the film was to explain the immunological basis of reactivation, in order to empower viewers to make informed decisions relating to latent TB screening and treatment, and help reduce disease burden as a result.<\/p>\n

We were able to produce a high-quality film and screen it to a large audience at the Imperial Festival in May 2017, where we received positive feedback. However, we still lacked specific feedback about how viewers understood latent TB, testing and treatment options, and how the film could be improved to make the message clearer for our target audience. To address these gaps in our evaluation, we decided to carry out a screening event combined with pre- and post- event questionnaires with a focus group made up of patient and public representatives.<\/p>\n

\"Photo
The Imperial Festival offered a great opportunity to screen the TB animation in front of a wide audience and get initial feedback.<\/figcaption><\/figure>\n

What were you trying to achieve?<\/strong><\/span><\/h3>\n

From the focus groups, we aimed to get detailed feedback about how effectively the film communicates messages about TB to the general public. Specifically, we wanted to assess whether the film was able to:<\/p>\n