{"id":77,"date":"2026-03-18T16:49:22","date_gmt":"2026-03-18T16:49:22","guid":{"rendered":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/?p=77"},"modified":"2026-03-18T16:49:22","modified_gmt":"2026-03-18T16:49:22","slug":"why-veganuary-no-longer-feels-like-a-commitment","status":"publish","type":"post","link":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/","title":{"rendered":"Why Veganuary no longer feels like a commitment"},"content":{"rendered":"

By Priyal Pajwani (Sustainable Imperial Student Ambassador)<\/em><\/p>\n

Veganuary did not arrive on campus as a dramatic lifestyle overhaul. There were no manifestos, no rigid rules, and very little label wearing. Instead, it showed up quietly, in defaults, conveniences, and small decisions repeated often enough to matter. In London in 2026,\u00a0<\/span>plant-based<\/span>\u00a0living among students looks less like commitment and more like optimisation.<\/span>\u00a0<\/span><\/p>\n

What changed since 2020?<\/span><\/i><\/b>\u00a0<\/span><\/h2>\n

Five years ago, Veganuary was framed as a challenge. You tried, you tracked, and you either completed it or you\u00a0didn\u2019t. That framing now feels slightly out of step with how students\u00a0actually live.<\/span>\u00a0<\/span><\/p>\n

For students in London, particularly in a city shaped by cost<\/span>–<\/span>of<\/span>–<\/span>living pressure, time scarcity, and constant movement, everyday choices are increasingly shaped by friction rather than ideology. The question is no longer\u00a0<\/span>\u2018<\/span>should I eat plant-based?<\/span>\u2019<\/span>\u00a0but\u00a0<\/span>\u2018<\/span>is the <\/span>plant-based<\/span>\u00a0option already there, affordable, and easy?<\/span>\u2019<\/span> When the answer is yes, behaviour tends to follow without much deliberation. Most days, this just means ordering whatever\u2019s available between lectures, rather than planning meals in advance.<\/span>\u00a0<\/span><\/p>\n

From micro switches to meals<\/span><\/i><\/b>\u00a0<\/span><\/h2>\n

What\u2019s\u00a0striking about student lifestyles in 2026 is that sustainability rarely begins with food. <\/span><\/p>\n

It usually st<\/span>\"Photoarts elsewhere, through small, practical adjustments that\u00a0don\u2019t\u00a0feel like lifestyle changes at all.<\/span>\u00a0<\/span><\/p>\n

Before food <\/span>even comes into it, students are switching to vegan skincare because ingredient lists are easier to understand and prices are competitive. At the same time, second hand fashion has become a rational response to inflated retail costs rather than a stylistic statement. Refill culture, whether for cleaning products or personal care, fits naturally into routines shaped by reuse rather than replacement.<\/span>\u00a0<\/span><\/p>\n

Once these micro switches feel normal, food choices tend to follow the same logic. If sustainability already exists on your bathroom shelf or in your wardrobe, extending it to your plate feels less like a leap and more like continuity. Veganuary, in that sense, stops feeling like something separate.<\/span><\/p>\n

Plant-based does not mean expensive<\/span><\/i><\/b><\/h2>\n

One of the most persistent myths around Veganuary is cost. In reality, for many students,\u00a0<\/span>plant-based<\/span>\u00a0eating aligns closely with budget conscious living.<\/span>\u00a0<\/span><\/p>\n

Some of the most affordable meals in the city, from global street food to supe<\/span>rmarket staples, are already plant<\/span>–<\/span>based by default. Hidden across London are\u00a0low cost\u00a0vegan options that prioritise volume and flavour over branding. These meals are filling, familiar, and available, whic<\/span>h makes them reliable options rather than deliberate choices.\u00a0<\/span>\u00a0<\/span><\/p>\n

On campus, this logic increasingly applies as well. When plant-based options are integrated into standard menus rather than positioned as premium alternatives, cost stops being the main point of comparison. Eating plant<\/span>–<\/span>based becomes less about sacrifice and more about sensible spending.<\/span>\u00a0<\/span><\/p>\n

Designing for better choices<\/span><\/i><\/b>\u00a0<\/span><\/h2>\n

None of this<\/span>\u00a0is especially surprising when you think about how students make decisions day to day. <\/span><\/p>\n

Mo<\/span>\"Photost of the time, people go with whatever feels easiest and least noticeable in the moment, especially when everyone else is doing the same.<\/span>\u00a0<\/span><\/p>\n

Defaults play a big role here. When plant milk is already the standard option rathe<\/span>r than the exception, choosing it doesn\u2019t feel like a decision at all. The same goes for price, when <\/span>plant-based<\/span>\u00a0meals are priced in line with everything else,\u00a0there\u2019s\u00a0nothing to weigh up.<\/span>\u00a0<\/span><\/p>\n

One example of this on\u00a0<\/span>South Kensington\u00a0<\/span>C<\/span>ampus is the\u00a0<\/span>reusable cup trial at The<\/span>\u00a0Roastery<\/span><\/a>.\u00a0Single use\u00a0cups\u00a0aren\u2019t\u00a0available there anymore, so students either use a ceramic mug to drink in, bring their own reusable cup, or grab a reusable one with a refundable deposit. For most people,\u00a0it\u2019s\u00a0just part of buying a coffee. You queue, pick a cup, and head off to your next thing.<\/span>\u00a0<\/span><\/p>\n

Why these small shifts matter at scale<\/span><\/i><\/b>\u00a0<\/span><\/h2>\n

While none of these choices are transformative in isolation, their significance lies in how they scale. When large institutions and dense urban populations normalise low impact defaults, from <\/span>plant-based<\/span>\u00a0meals to reuse systems, demand patterns begin to shift in ways that supply chains respond to. This is where everyday habits start to overlap with research, policy, and infrastructure, even if most people\u00a0aren\u2019t\u00a0thinking about it that way.<\/span>\u00a0<\/span><\/p>\n

Reductions in resource use, lower packaging waste, and decreased reliance on animal intensive production systems tend to follow when lower impact options become the standard rather than the exception. Animal welfare, environmental impact, and waste reduction are often discussed separately, but in practice they are shaped by the same mechanisms: how much is consumed, how\u00a0it\u2019s\u00a0produced, and\u00a0what\u2019s\u00a0incentivised. Small, repeatable changes create space for those systems to adjust over time.<\/span>\u00a0<\/span><\/p>\n

Veganuary as a mindset, not a deadline<\/span><\/i><\/b>\u00a0<\/span><\/h2>\n

Seen this way, Veganuary in 2026 no longer needs to be confined to January. It does not need tracking apps, strict rules, or a sense of completion. Instead, it works more as a prompt, a moment to notice how many plant<\/span>–<\/span>\u00a0<\/span>based choices already exist in daily routines, and how easily they can be extended.<\/span>\u00a0<\/span><\/p>\n

For students, this shift feels realistic. It acknowledges financial constraints, recognises time pressure, and accepts that most people are balancing multiple priorities at once. Veganuary stops being about proving commitment and starts looking more like a collection of small,\u00a0well designed\u00a0choices, repeated quietly as part of everyday routines.<\/span>\u00a0<\/span><\/p>\n

Read more about Imperial’s sustainable food and drink initiatives.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Priyal Pajwani (Sustainable Imperial Student Ambassador) Veganuary did not arrive on campus as a dramatic lifestyle overhaul. There were no manifestos, no rigid rules, and very little label wearing. Instead, it showed up quietly, in defaults, conveniences, and small decisions repeated often enough to matter. In London in 2026,\u00a0plant-based\u00a0living among students looks less like […]<\/p>\n","protected":false},"author":1949,"featured_media":78,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[5],"class_list":["post-77","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-student-ambassador","tag-sustainability"],"yoast_head":"\nWhy Veganuary no longer feels like a commitment - Sustainable Imperial<\/title>\n<meta name=\"description\" content=\"Priyal Pajwani (Sustainable Imperial Student Ambassador) shares how Veganuary is a mindset, not a deadline.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Veganuary no longer feels like a commitment - Sustainable Imperial\" \/>\n<meta property=\"og:description\" content=\"Priyal Pajwani (Sustainable Imperial Student Ambassador) shares how Veganuary is a mindset, not a deadline.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Imperial\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-18T16:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/files\/2026\/03\/260121_Imperial_College_Sustainability_Ambassadors_Brendan_Foster_Photography-625-74-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jess Money\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jess Money\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/2026\\\/03\\\/18\\\/why-veganuary-no-longer-feels-like-a-commitment\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/2026\\\/03\\\/18\\\/why-veganuary-no-longer-feels-like-a-commitment\\\/\"},\"author\":{\"name\":\"Jess Money\",\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/#\\\/schema\\\/person\\\/f61d71245970f79bf1761bd95623875e\"},\"headline\":\"Why Veganuary no longer feels like a commitment\",\"datePublished\":\"2026-03-18T16:49:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/2026\\\/03\\\/18\\\/why-veganuary-no-longer-feels-like-a-commitment\\\/\"},\"wordCount\":901,\"image\":{\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/2026\\\/03\\\/18\\\/why-veganuary-no-longer-feels-like-a-commitment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/files\\\/2026\\\/03\\\/260121_Imperial_College_Sustainability_Ambassadors_Brendan_Foster_Photography-625-74-2-scaled.jpg\",\"keywords\":[\"sustainability\"],\"articleSection\":[\"Student Ambassador\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/2026\\\/03\\\/18\\\/why-veganuary-no-longer-feels-like-a-commitment\\\/\",\"url\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/2026\\\/03\\\/18\\\/why-veganuary-no-longer-feels-like-a-commitment\\\/\",\"name\":\"Why Veganuary no longer feels like a commitment - Sustainable Imperial\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/2026\\\/03\\\/18\\\/why-veganuary-no-longer-feels-like-a-commitment\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/2026\\\/03\\\/18\\\/why-veganuary-no-longer-feels-like-a-commitment\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/files\\\/2026\\\/03\\\/260121_Imperial_College_Sustainability_Ambassadors_Brendan_Foster_Photography-625-74-2-scaled.jpg\",\"datePublished\":\"2026-03-18T16:49:22+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/#\\\/schema\\\/person\\\/f61d71245970f79bf1761bd95623875e\"},\"description\":\"Priyal Pajwani (Sustainable Imperial Student Ambassador) shares how Veganuary is a mindset, not a deadline.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/2026\\\/03\\\/18\\\/why-veganuary-no-longer-feels-like-a-commitment\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/2026\\\/03\\\/18\\\/why-veganuary-no-longer-feels-like-a-commitment\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/2026\\\/03\\\/18\\\/why-veganuary-no-longer-feels-like-a-commitment\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/files\\\/2026\\\/03\\\/260121_Imperial_College_Sustainability_Ambassadors_Brendan_Foster_Photography-625-74-2-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/files\\\/2026\\\/03\\\/260121_Imperial_College_Sustainability_Ambassadors_Brendan_Foster_Photography-625-74-2-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Photo of plant-based meal being served in Notpla packaging.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/2026\\\/03\\\/18\\\/why-veganuary-no-longer-feels-like-a-commitment\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Veganuary no longer feels like a commitment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/#website\",\"url\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/\",\"name\":\"Sustainable Imperial\",\"description\":\"Sustainability-related news across Imperial\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/#\\\/schema\\\/person\\\/f61d71245970f79bf1761bd95623875e\",\"name\":\"Jess Money\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c6cc226f57462f4e53247078b80b5d881274de9ee286d80153ba145eefc9558?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c6cc226f57462f4e53247078b80b5d881274de9ee286d80153ba145eefc9558?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c6cc226f57462f4e53247078b80b5d881274de9ee286d80153ba145eefc9558?s=96&d=mm&r=g\",\"caption\":\"Jess Money\"},\"url\":\"https:\\\/\\\/blogs.imperial.ac.uk\\\/sustainable-imperial\\\/author\\\/jmoney\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Veganuary no longer feels like a commitment - Sustainable Imperial","description":"Priyal Pajwani (Sustainable Imperial Student Ambassador) shares how Veganuary is a mindset, not a deadline.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/","og_locale":"en_GB","og_type":"article","og_title":"Why Veganuary no longer feels like a commitment - Sustainable Imperial","og_description":"Priyal Pajwani (Sustainable Imperial Student Ambassador) shares how Veganuary is a mindset, not a deadline.","og_url":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/","og_site_name":"Sustainable Imperial","article_published_time":"2026-03-18T16:49:22+00:00","og_image":[{"width":2560,"height":1707,"url":"http:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/files\/2026\/03\/260121_Imperial_College_Sustainability_Ambassadors_Brendan_Foster_Photography-625-74-2-scaled.jpg","type":"image\/jpeg"}],"author":"Jess Money","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jess Money","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/#article","isPartOf":{"@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/"},"author":{"name":"Jess Money","@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/#\/schema\/person\/f61d71245970f79bf1761bd95623875e"},"headline":"Why Veganuary no longer feels like a commitment","datePublished":"2026-03-18T16:49:22+00:00","mainEntityOfPage":{"@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/"},"wordCount":901,"image":{"@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/files\/2026\/03\/260121_Imperial_College_Sustainability_Ambassadors_Brendan_Foster_Photography-625-74-2-scaled.jpg","keywords":["sustainability"],"articleSection":["Student Ambassador"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/","url":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/","name":"Why Veganuary no longer feels like a commitment - Sustainable Imperial","isPartOf":{"@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/#primaryimage"},"image":{"@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/files\/2026\/03\/260121_Imperial_College_Sustainability_Ambassadors_Brendan_Foster_Photography-625-74-2-scaled.jpg","datePublished":"2026-03-18T16:49:22+00:00","author":{"@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/#\/schema\/person\/f61d71245970f79bf1761bd95623875e"},"description":"Priyal Pajwani (Sustainable Imperial Student Ambassador) shares how Veganuary is a mindset, not a deadline.","breadcrumb":{"@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/#primaryimage","url":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/files\/2026\/03\/260121_Imperial_College_Sustainability_Ambassadors_Brendan_Foster_Photography-625-74-2-scaled.jpg","contentUrl":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/files\/2026\/03\/260121_Imperial_College_Sustainability_Ambassadors_Brendan_Foster_Photography-625-74-2-scaled.jpg","width":2560,"height":1707,"caption":"Photo of plant-based meal being served in Notpla packaging."},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/2026\/03\/18\/why-veganuary-no-longer-feels-like-a-commitment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/"},{"@type":"ListItem","position":2,"name":"Why Veganuary no longer feels like a commitment"}]},{"@type":"WebSite","@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/#website","url":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/","name":"Sustainable Imperial","description":"Sustainability-related news across Imperial","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/#\/schema\/person\/f61d71245970f79bf1761bd95623875e","name":"Jess Money","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/9c6cc226f57462f4e53247078b80b5d881274de9ee286d80153ba145eefc9558?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c6cc226f57462f4e53247078b80b5d881274de9ee286d80153ba145eefc9558?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c6cc226f57462f4e53247078b80b5d881274de9ee286d80153ba145eefc9558?s=96&d=mm&r=g","caption":"Jess Money"},"url":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/author\/jmoney\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/wp-json\/wp\/v2\/posts\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/wp-json\/wp\/v2\/users\/1949"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":4,"href":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/wp-json\/wp\/v2\/posts\/77\/revisions"}],"predecessor-version":[{"id":85,"href":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/wp-json\/wp\/v2\/posts\/77\/revisions\/85"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/wp-json\/wp\/v2\/media\/78"}],"wp:attachment":[{"href":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/wp-json\/wp\/v2\/categories?post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.imperial.ac.uk\/sustainable-imperial\/wp-json\/wp\/v2\/tags?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}