The Digital Tipping Point: engaging customers through social media
Sean Mahdi, Director, Pricewaterhouse Coopers
18.30-19.30 17 May 2012, Imperial College Business School
Blog by Tao Feng
Sean Mahdi’s speech identified fundamental c hanges of the banking industry in the past decades. Building revenue heavily on financial leverage is no longer suitable due to increased regulatory intervention and industrial competition. A new business model is required to fully utilise digital technology to seize the opportunities among the customers, especially for those who have broadly interacted with the Internet.
In order to have a better understanding of this challe nge, research has been conducted by PwC with almost 3000 banking customers across the major markets.