Website redesign: Engaging with small and medium size enterprises
Another thing I will cover in this blog from time to time are any new websites or major redesigns that I have been involved with recently, and explain the process and some of the techniques that were used.
Engaging with small and medium size enterprises (SMEs)
One important activity of the College is to work with small and medium size enterprises or SMEs. This helps them benefit from the talent, ideas and facilities we have here at Imperial.
Assessing the existing web presence
As you can see from the image below, the previous landing page was not very exciting. This activity is all about outreach and engagement, so this was something that website was not addressing well.