We have begun a piece of work to strengthen Imperial’s brand.
During the consultation process on our institutional strategy many of you expressed huge pride in Imperial’s achievements. But you also urged that we tell the Imperial story with more confidence.
The Imperial Brand Project responds to this.
The goal is a brand identity that better reflects Imperial’s ambition and vision, helps us communicate more effectively with all our audiences, and differentiates us more clearly from others.
This should bring multiple benefits, from student recruitment, to attracting new partners and funding, to our general reputation and ranking.
We want all parts of our community to help shape this work.
Today we begin a period of engagement with our whole community on the initial ideas for our verbal and visual identity that will run until 13 October. We are excited to share this work in progress and we hope you will see how your team and roles can be reflected in it – as well as the ambition and aspirations you have shared for Imperial.
Please visit the project webpage where you can watch a video presentation and share feedback, and register your interest to attend a feedback session hosted by the design studio, Pentagram.
The improved Imperial Award is open to all students at Imperial, and can help you:
- Develop practical self-reflection skills
- Improve your ability to pitch yourself to various audiences
- Gain a formal recognition from the College
The Imperial Award is designed to help you make the most of your experiences while at University by reflecting on them against the skills (attributes) valued by employers, and the wider community (such as leadership, problem solving and creativity).
Graduate School course mapping to Imperial Award
The following course mapping has been made by the tutors and programme leads for the Graduate School courses to highlight courses that may assist in recognising and developing attributes for the Imperial Award.
This list is not exhaustive but allows those attending these courses to consider the highlighted attribute when preparing their submission for the Imperial Award.
“Imperial award gives you the opportunity to realise how much you’ve gone through, reflect on yourself, and more importantly makes you passionate to do more and make a difference! Being recognised not only by your educational achievements but also by your life experiences is something very unique and wonderful.” – PGT IA Achiever (2020)
Find out more