Mobile messaging has now become an essential tool to help healthcare services communicate and connect with patients. In a recent US study, 70.5% of patients surveyed used a form of text messaging to manage their general health. Not only are these messages a cost-effective, and convenient way of communicating, but they are also extremely versatile. In addition to reminding patients about upcoming appointments, they can be used to give endorsement, by highlighting your GP “recommends regular screening as an important health check” or to give medical updates. The latter was crucial during COVID-19 when access to physical services was limited.