
“I admire how much students bring to the table with their perspectives and their creativity.”
Dr Esma Koca is a Principal Teaching Fellow at Imperial Business School and Deputy Academic Director for the Full-Time and Weekend MBA programmes. Alongside her leadership in teaching and programme design, she is an active researcher in analytics, operations and marketing. Her work examines how digitisation and AI transform decision-making and market outcomes across both commercial and societal domains, drawing on tools from game theory and data analytics.
Research at the heart of her practice
Esma maintains a broad and evolving research portfolio that directly informs her teaching. Her work spans digital markets – such as video games, online streaming and digital luxury products – and analytics projects in healthcare, pharmaceuticals and the charity sector, including healthcare analytics and pharmaceutical innovation. Part of this healthcare-focused research is affiliated with the Centre for Health Economics & Policy Innovation at Imperial.
Her current work includes projects on the economics of AI and human-AI interaction, exploring how AI reshapes markets, competitive dynamics and business models, as well as the broader consequences for consumers and society.
“For me, the most interesting question is how AI is transforming the markets we participate in – the incentives we face, the choices we make, and the outcomes that ultimately shape society.”
Teaching that puts students first
Esma’s approach to teaching is rooted in inclusivity, collaboration and open dialogue. She prioritises giving students a voice and encourages peer discussions and debates in a safe, supportive environment.
“I always start my lectures by saying this is a supportive place. Let’s discuss everything together. I want what I teach to be relevant and valuable. The best way to ensure this is to listen to the students and adapt.”
Her commitment to inclusive, engaging teaching has been recognised through the Business School Teaching Award for Inclusive Teaching in 2023/24 and the Dean’s Award for Collaboration in 2025.
“My students make me love my job. I admire how much they bring to the table with their perspectives and their creativity. They are so bright, and I learn so much from them.”

Driving collaboration beyond the classroom
Esma founded the Analytics for Society Award, a student-led initiative that challenges participants to use data and analytics to address societal issues, specifically targeting one or more of the United Nations Sustainable Development Goals (SDGs). Now in its fourth year, the project has grown to include partnerships with UCL and industry bodies.
“It is great to see students collaborate on projects that tackle real-world issues. Alumni who took part in the initiative also continue to be involved, meaning we have a really committed and supportive network surrounding current students who take part.”
A home at Imperial
Esma joined Imperial as a PhD student in 2013 and has grown her career here ever since. Over the years, the community, students and colleagues have made Imperial feel like much more than a workplace.
“Imperial has become like a home for me – a safe space where I feel I belong.”
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