Nicole Pires, Content Marketing Manager, Business School

“With such a varied and busy workload – it’s safe to say there’s never a quiet or dull day in my role!”

I studied journalism at university before working for a fashion brand in Australia where I discovered a love for digital content.  After moving to the UK four years ago I started working at the Business School in the Programmes Marketing team. 

I lead the Content Marketing team to create and produce inspirational and practical content for prospective MBA, Master’s PhD and Summer School students. We target all stages of the student recruitment journey, from deciding whether to apply, the application process and receiving an offer.  

Our content comes in many formats, including blog posts, videos, photography and student profiles. We recently produced our first podcast series and our Student Content Creator scheme, which allows students to share their authentic Imperial experience, has helped increase our blog users by 20%.  

With such a varied and busy workload – it’s safe to say there’s never a quiet or dull day in my role! 

My favourite way of knowing the impact of my work is when I am chatting to a student who has recently joined the Business School and they tell me about the different videos they watched or student profiles they read that influenced them to apply to Imperial.  

I am currently studying an online, part-time Master’s in Strategic Marketing at the Business School. After working on the launch of the online study format of this popular programme, I marketed it to myself!  

It’s been the most rewarding thing I’ve done professionally and personally and I have loved learning so many new concepts and applying them straight away to my role – even the difficult quant ones!  It has been really challenging, especially juggling it with a busy full-time role, but now that I’m nearing the end, I am growing sad that it’s almost over!   

I love cooking and baking for my friends and loved ones. I find it the best way to unwind and destress after a long day. I also am a big music fan, and usually have a schedule booked up with gigs and festivals to attend – especially over the summer.  

After a busy year and a half with limited free time due to my studies, I have rediscovered my love of reading. I am looking forward to more time curled up with a good book this year.  

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